What’s the deal with link exchange

[brucecaine]

For my site to get good backlinks and search engine position, I work on various SEO services like article submission, blog commenting, Squidoo Lens creation, directory submission, press releases, forum posting, link wheel and classified ad posting. I was happy with the result I received through these solutions. But, my link builder told me that I should concentrate on link exchange as well. I was a bit cynical about this practice because I have heard that exchanging links are not respected by Google. Am I right? Or link exchange can be done to improve my Google page rank?

Please help!

[ianzingo1]

Link exchange is a process of Indexing 2 or more links by exchanging them.
It is a very proper part of SEO.

[jonki]

Yes you can use link exchange. But i suggest you to exchange links with sites with higher PR, because automatically you'll get higher page rank for your site.

[Nile Hadwards]

The main thing of link exchange is that you and front link exchanger site should be match to your site niche!

[lamondivine]

My site is getting backlink to the good and the search engine position, I work in a different SEO service, as claimed by an article, a blog commenting on Squidoo lens creation, directory submission, press releases, discussion forums, a link to the bike and ad posting. I was pleased with the results I have achieved through these solutions. But my link builder told me that I should focus on trade links as well.

[johnwaugh123]

But i propose you to exchange links with sites with higher PR, since mechanically you'll get higher page rank for your site.

[ibee]

Link Exchange is also a better option to rank your website in search engines. you need to get links from High PR websites to be useful.

[martina1]

Link Exchange is an important part of SEO but it is only effective if you will exchange links with relevant niche websites with high PR.

[moonkhan253]

There are lots of companies that make a ton on SEO, and have some cool programs that help you with rankings.

But the engine ops do a pretty good job banging down the techniques once they become known. Just look what happened with the google bombs.