Mr Chunder
May 22nd, 2001, 02:57 PM
I'd like to find out how people track the country of origin of their visitors and thus do their marketing better.
I've been using webtrends for a while only to discover that they determine the origin of a person by their TLD i.e. take their IP address, look it up and then if its .com, its US, if its .ca, its canadian etc.
This is not at all accurate since many corporations and ISPs around the world use .com addresses. That means that it shows very high figures for US based customers. Getting in contact more with my customers, it seems that they are from all over - particularly Europe and the Far East.
I've heard that ad serving companies such as DART generate origin stats but how do they do it. I've also heard that IP addresses are usually allocated on a per country basis so you could use them but international corporations probably run those out of the US.
I'm wondering if there is another protocol or method to establish geographical location ? It seems in the US, internet routers are given the name of their physical location so you can follow origins using this method.
What sort of sources do people use and is there an accurate method ?
I've been using webtrends for a while only to discover that they determine the origin of a person by their TLD i.e. take their IP address, look it up and then if its .com, its US, if its .ca, its canadian etc.
This is not at all accurate since many corporations and ISPs around the world use .com addresses. That means that it shows very high figures for US based customers. Getting in contact more with my customers, it seems that they are from all over - particularly Europe and the Far East.
I've heard that ad serving companies such as DART generate origin stats but how do they do it. I've also heard that IP addresses are usually allocated on a per country basis so you could use them but international corporations probably run those out of the US.
I'm wondering if there is another protocol or method to establish geographical location ? It seems in the US, internet routers are given the name of their physical location so you can follow origins using this method.
What sort of sources do people use and is there an accurate method ?