Web Experience Management Comes of Age With Fireclick

[NewsDesk]

Fireclick, the premiere provider of comprehensive Web Experience Management solutions, today announced a new version of Netflame2(TM) with upgraded features and a new Web analytics tool -- Site Explorer. This latest version of the hosted application service blends analytics with real-time Web traffic analysis, measurement and monitoring and content acceleration -- to create a one-of-a-kind solution for managing site experiences, thus driving the bottom-line of increasing revenue and reducing costs by facilitating an improved visitor experience. Before forming a customer relationship, businesses must first deliver an experience, and those using the Internet as an important business channel now have an integrated solution with Netflame2 to provide unique, first-rate online experiences.

"Our domination of the online retail space for 'last mile' content acceleration led us to the realization that online businesses need a complete service to address all aspects of the customer experience on the Web," states Ram Srinivasan, Fireclick's president and CEO. "Netflame2 is the first comprehensive, cost-effective solution to meet those needs and results in increased traffic, conversion rates and profitability."

Web Experience Management and Netflame2
Industry analysts confirm that online customers are satisfied when they find what they want, where they expect it, at a price that's reasonable. Those elements can be boiled down to three critical factors: good content, intuitive navigation, and speed. Properly managing these factors will lead to a positive Web user experience and ensure online customer satisfaction.

Web site operators have a large task with monitoring, managing, and improving the visitor experience. Until now, site operators relied on individual point solutions for Web analytics, content speed, and Web measurement and monitoring. Evaluating all the solutions -- never mind managing them once they are implemented -- is tedious, time-consuming and expensive. Netflame's Web Experience Management suite solves this by combining Web analytics, performance measurement and monitoring, plus content acceleration in one solution, with implementation time and immediate results in minutes.

"Fireclick's Netflame2 helps enterprises manage the Web site design trade-offs between content, navigation, and speed. Getting the mix right is already difficult -- but especially when companies use multiple packages to perform the metering," states Guy Creese, Research Director of Internet Analytics for Aberdeen Group. "By offering a one-stop-shop solution to this tuning problem, Fireclick enables enterprises to embrace the complexities of Web site design and monitoring rather than shrink from them."

Netflame2 is enabled in minutes by simply adding a small line of HTML code to every page of a Web site; there is no hardware to install, no software to maintain. Netflame2 offers:

· Web Analytics
Realtime Insite(TM) with Site Explorer is a simple but powerful suite of traffic analysis tools. Traffic volume reporting shows how many visitors are accessing the site and when. Access pattern tracking shows where they come from and why. Usage pattern analysis (click stream analysis) shows where they go on the site, how long they stay, and why they leave.
· Web Performance Measurement and Monitoring
Realtime Insite reports also include the only true measure of Web site performance, the actual display time experienced by real site visitors. Unlike other site performance measurement systems, Realtime Insite gathers actual data from actual visitors, not just a sample of response times from different locations, and not data from a set of agents that aren't real site visitors. In addition to display time, critical metrics like read time, back-button usage, and exit pages are reported, helping site managers make profitable navigation and product merchandising improvements.
· Web Acceleration
Unique predictive caching technology speeds Web access for consumers by two to ten times. Predictive caching is the only proven Web acceleration technology that works for static and dynamic content and is compatible with all site infrastructures and CDNs.

The E-Business Manager's Daily Analysis Companion
Netflame2's latest feature is Site Explorer, an intuitive analysis tool, the first such to deliver analytical and monitoring reports contextually for both the global Web site and an individual Web page. Powered by a browser plug-in, Site Explorer appears in the left frame of an Internet Explorer browser window, giving an online marketer a "dashboard-like" console view of the Web site. As the marketing or IT manager navigates through the Web site, Site Explorer automatically synchronizes reports from the Netflame network and displays them for the page. Site managers may select a variety of modules to track, such as global real-time statistics, page statistics, link popularity and other advanced tools. Each module offers a comprehensive suite of tools designed to monitor the Web experience of site visitors, and assist in site design and merchandising decisions.

"We started a new marketing campaign, but after the first week we experienced lower than expected conversions," stated Charles Hachtmann, CTO of Novica.com, in association with National Geographic, an online marketplace for fine arts and crafts from around the world. "By using Fireclick's analytics tools, Realtime Insite with Site Explorer, and comparing that with conversion data, we were quickly able to make adjustments to our site design which resulted in an increase of over 40 percent in conversion rates."

Victoria's Secret, JC Penney, Ann Taylor, Restoration Hardware, FAO Schwarz, Coldwater Creek, American Eagle Outfitters, Novica.com, Franklin Covey, ABC Distributing, Right Start, Johnston & Murphy, Northern Tool, Blair, Paul Fredrick, Bluefly.com, and Stacks and Stacks, are just a sampling of Fireclick customers that make it a point to offer a fast, intuitive site. These retailers use Netflame2's Web Experience Management solution to enrich their customers' interactions, achieve a better understanding of customer online behavior, and accomplish money saving and revenue generating actions on their Web sites.